Rauw Alejandro

Despacito is a song from 2017 made by Puerto Rican singer Luis Fonsi. It was the most streamed track worldwide within just 6 months. The song was a mix of reggaeton and pop that attracted attention to Latin Music, but also reggaeton. The Billboard Top 100 had four songs mostly in Spanish by 2016 compared to two in the year 2015. During the height of Despacito's popularity in 2017 however 19 mostly Spanish songs made it into the top 100 as well, and by 2020 there were 41 such songs. Justin Bieber's bilingual version of Despacito came out in the year 2017. After that, some of the most pop stars began to collaborate with reggaeton singers. Drake collaborated with Bad Bunny to create MIA (2018), and Madonna was a part of Maluma to create Medellin. As early as 2020, some reggaeton musicians were unhappy with the way it was moving towards mainstream. Rauw Alajandro is a part of a new generation that aims to change the direction of. He used elements from other types of music and electronic.

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